By Harmeet Singh

While some trends eventually morph into long-standing parts of culture, others are short-lived or should never have started to begin with (we’re looking at you, guy who started “planking.”) As we begin to draw the curtain on 2015, here’s what industry folks think is set to heat up – or cool down – the marketing world’s trend thermometer (in order from hottest to frigid).

http://strategyonline.ca/2015/11/04/hot-and-cold-trends-of-2015/